Giant USA targets sub-$500 bike consumers with new campaign
Bicycle Retailer – 3/19/14
Giant USA is targeting new, entry level bike consumers with a new campaign that includes lower retail prices on 30 models of bikes starting March 31. The company is calling the campaign “Gateway to Adventure,” and said it will be more than just a short-term promotion.
This Bicycle Glows Like a Stop Sign When a Car’s Headlights Find It
Take Part – 3/21/14
San Francisco’s Mission Bicycle Company is building a line of bicycles that promises to be visible from 1,000 feet away. The key ingredient to such long-distance discernibility is a high-tech coating developed by Ohio-based Halo Coatings.
A Bicycle-Powered Moving Company’s Sales Pitch: We’re Just Faster
Atlantic Cities – 3/21/14
Movebybike will transport anything up to around 660 pounds courtesy a fleet of bike trailers. Initially a small project run by enthusiasts, the company expanded this year from its home base in Malmö to Stockholm and Gothenburg, thus covering Sweden’s three largest cities. Not only is the company greener than the alternative, it’s also faster and potentially cheaper.
CDOT Colorado bicycle and byways map
KDVR – 3/20/14
“Along with all the information that’s available in the hard copy of the map, the new app will offer lots of options that we think bicyclists will appreciate,” said CDOT Bicycling Program Manager Betsy Jacobsen. “Specific items like where bike shops, restaurants and welcome centers are located will be available. It’ll also include directional information, allowing cyclists to request specific point-to-point directions.”