Race series looks to license model
Bicycle Retailer – 10/25/12
Southern California race promoter Over the Hump Bike Race Series is offering limited license agreements to expand the event’s brand to new territories. Licensees will gain access to Over the Hump’s know-how, event tools, merchandise, sponsors, marketing material, creative, advertising and branding.
Hermosa Beach abandoned bicycles by the numbers
Easy Reader – 10/25/12
The Hermosa Beach Police Department collects upwards of a hundred abandoned bikes a year, and Det. Mick Gaglia recommends writing down a bicycle’s serial number.
13 Reasons You Should Start Biking To Work
Business Insider – 10/24/12
Not only does biking to work have the potential to improve individuals’ health, wealth and standard of living, but the combination of more cyclists and fewer cars on the road could give the entire country a much-needed boost.